About Us

40 years ago, my uncle and father started a business representing automotive aftermarket manufacturers.  Well before the days of Amazon and the proliferation of Walmart, they would travel around the Great Lakes to take inventory and make product recommendations to auto parts stores and departments.  Making the rounds at regional Kmarts, Sears, and Pep Boys, my uncle always noticed one product that was inevitably out of stock...religious dashboard figurines.  This was around the time when metal dashboards were the preferred manufacturing option from the Big 3, so it was easy for drivers to affix a magnetic figurine to their dashboard.  As dashboards started moving to vinyl, he noticed less and less figurine options on the shelf and the ones that remained were of low quality and less-than-reliable adhesive.

Ten years ago and being semi-retired, my uncle decided to do something about it.  He created and patented a dashboard docking system and used high quality materials to launch Dashes of Faith.  It was difficult to gain traction as the direct-to-consumer channel wasn't as robust as it is today and the advent of social media had yet to take hold.

Now more than ever, the importance of what my uncle started ten years ago cannot be left dormant....people need a little faith in their lives.  Using web-based sales channels, social media, and donating $1 of of every purchase to faith-based organizations, we've relaunched Dashes of Faith!